AI guiding perfumer's hand
Raw Materials and Production Technologies

The Givaudan Carto Algorithm: Is AI Creating the Perfumes of the Future?

For generations, the master perfumer has been portrayed as a solitary artist, a recluse of olfaction whose genius resides in an almost mystical connection between memory and scent. This romantic image of “The Nose” depicts a world of quiet laboratories, patient intuition, and jealously guarded personal notebooks filled with handwritten formulas. But the doors to…